Novel-  The SeaBoard is fresh and exciting.  This vessel was custom built and is one of a kind.  A giant flat screen TV on a 72’ boat!  People can’t help but pay attention!

Flexibility-  With digital, our advertisers can update their messages quickly and frequently to provide the most timely information.  The SeaBoard’s sophisticated scheduling software allows our clients to utilize numerous messages to promote different products and services or target specific market segments.  Different messages can be scheduled to run randomly or for specific times of the day or days of the week.  For example, a restaurant may run an ad for their lunch special from 10am – 2pm and an ad for their dinner special or nightly entertainment from 2pm – 6pm. 

Frequency-  The SeaBoard delivers your message throughout the day to a captive audience.  There is no channel to change or page to turn.  The frequency of exposure ensures our advertisers earn a spot at the top of consumers’ minds.

Convey More-  If a picture is worth a thousand words, how many is a video worth?  The SeaBoard can run 30 frame per second video messages in a full spectrum of vibrant colors, 4.3 trillion to be exact.

Adaptive-  Quickly react to what works.  No waiting for the next issue to hit the streets.  Create copy quickly without waiting for printing or physical production.

Time Sensitive Information-  Messages can be updated to reflect the most current information.  For example, how many days until a series premiere or big sale, tomorrow’s weather forecast, current interest rates, or tonight’s headline news story.

Anticipation-  The digital medium builds anticipation and the audience keeps watching to see what will come up next.  The SeaBoard provides useful, timely information concerning local business promotions, weather, and things to do.

Receptive Audience-  People are more receptive to advertising when they are in a relaxed state of mind or engaged in recreation.  The beach is a great place for both.