Ocean City Market

Ocean City has come a long way from its origins as a quaint seaside fishing village.  The town has emerged as one of the nation’s top beach destinations and hosts millions of visitors each year.  While the town continues to grow as a year round destination, our primary tourism season is the summertime.

OC transforms into Maryland’s second largest city during the summer with an aggregate population of over 4 million between Memorial Day and Labor Day.  The Ocean City Public Relations Office’s statistics indicate the town had an average of 276,334 visitors on any given day during the summer of 2009.  The town experiences high turnover with common rental property terms of one week.  Given the total tourism estimate of 4,158,757 between Memorial Day and Labor Day of 2009, the implied turnover is more than 290,000 tourists per week.  These visitors travel from throughout the nation and world to enjoy Maryland’s only beach.

There are many attractions that spur this vibrant tourist season with the town’s beautiful 10 mile beach and 3 mile boardwalk at the top of most lists.  Other activities include golf, amusement parks, boating and fishing, and a plethora of worthy dining establishments.

In such an escapist environment, many visitors find themselves watching far less television, spending less time in their cars, and reading fewer newspapers; thereby making it difficult for advertisers to reach them.  The SeaBoard delivers our clients’ messages to a captive audience where they are most likely to spend their time, the beach and boardwalk!