OC transforms into Maryland’s second largest city during the summer with an aggregate population of over 4 million between Memorial Day and Labor Day.  The Ocean City Public Relations Office’s statistics indicate the town had an average of 276,334 visitors on any given day during the summer of 2009.  The town experiences high turnover with common rental property terms of one week.  Given the total tourism estimate of 4,158,757 between Memorial Day and Labor Day of 2009, the implied turnover is more than 290,000 tourists per week.  These visitors travel from throughout the nation and world to enjoy Maryland’s only beach.

There are many attractions that spur this vibrant tourist season with the town’s beautiful 10 mile beach and 3 mile boardwalk at the top of most lists.  Other activities include golf, amusement parks, boating and fishing, and a plethora of worthy dining establishments.

In such an escapist environment, many visitors find themselves watching far less television, spending less time in their cars, and reading fewer newspapers; thereby making it difficult for advertisers to reach them.  The SeaBoard delivers our clients’ messages to a captive audience where they are most likely to spend their time, the beach and boardwalk!

OC Visitors by State

OC Visitors Household Incomes

$18k-$25k - 8%
$25k-$35k - 12%
$35k-$50k - 15%
$50k-$75k - 22%
$75k-$95k - 19%
>$95k - 21%

69% of Visitors Visit Every Year

# of Times they'll Visit per year

1x - 42
2x - 24%
3x - 10%
4x - 3%
5x+ 18%

(Source: Ocean City Department of Tourism)

Recent Media Accolades

One of the “Top 10 U.S. Beaches” – Woman’s Day Online (2007)
One of the “Best Boardwalks in America” – the Travel Channel (2004)
One of America’s “Best Seaside Strolls” – Reader’s Digest (2006)
One of the “Top Boardwalks” – The Today Show (2007)
One of the Top 10 “East Coast Family Vacations under $250(day)” - AOL Travel (2008)