Beach Passes-  The SeaBoard makes 6 passes of the entire Ocean City beach daily (from the inlet to 146th Street). Each pass is completed in approximately 1 hour and 20 minutes. Advertising is priced on a per pass basis.
We now offer half passes for those businesses drawing the majority of their clientele from one end of town or the other. Half passes run South OC from the inlet to 66th Street or North OC from 66th Street to 146th Street.

Spots-  Advertising may be purchased in 8 or 12 second spots (longer spots available by request). Eight seconds is approximately the same length of time a highway billboard is effectively visible to a driver on the road. Eight second spots work well for traditional static advertising messages. Twelve second spots are preferable for video messages.

Loops-  Spots run in a loop that repeats itself every 2 – 2.5 minutes. The length of the loop was calculated to match the amount of time our displays are viewable to an individual sitting stationary on the beach. As a result, each spot in the loop has an opportunity to be seen by everyone on the beach. A spot displayed every 2 – 2.5 minutes is shown 30 – 40 times per pass. Half spots are displayed every 4 – 5 minutes and are included in every other run of the loop, reaching half the beach. Half spots display 15 – 20 times per pass.

Circulation-  The Ocean City Department of Tourism’s DemoFlush Statistics indicate an average 2009 summer population of 276,334. Assuming 50% of the population visits the beach on any given “beach day” the SeaBoard reaches 138,167 people daily. If each person spends two hours at the beach, the average beachgoer has an opportunity to view the SeaBoard 1.5 times for a daily effective circulation (DEC) of 207,251. That’s 34,542 impressions per pass for spots displayed every 2 – 2.5 minutes and 17,271 impressions per pass for spots displayed every 4 – 5 minutes!

Message Mix-  Advertisers may run an infinite number of different messages to promote specific specials, events and entertainment; or to target different market segments with tailored messages. Specific messages can be programmed to display randomly or based on the time of day or day of the week.

Weather Cancellations- If we don’t run, you don’t pay. Billing for long term contracts is capped at 80% of scheduled passes to account for an anticipated 20% weather cancellation rate. In the event this rate exceeds 20% during the contract term, advertisers only pay for those passes successfully performed. When the cancellation rate is less than 20% there’s no charge for additional passes performed!